Items tagged: stories

Frozen Business Models (A Parable)

Monday, 8 March 2010

An ice cream shop made the best pistachio ice cream around. It was the only flavour of ice cream it made. For years it sold well but one day sales started to decline. Some of the customers told the shop owner they should think of serving different flavours. But pistachio had sold well for years so the ice cream shop continued to make only pistachio. The ice cream shop told its customers that if they didn’t buy more pistachio ice cream, the shop would go out of business and they’d never again taste their pistachio ice cream. Some of…

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Authentic Shanghai Starbucks Experience

Thursday, 24 December 2009

The Americans blow in like a whirlwind. Loud. Taking up space. One of them can speak Chinese. We know because he feels the need to give his order in the loud baritone of Americans abroad. In an intense loud, fast exchange we learn of their latest business venture, the gossip, who’s a PITA and a comparison of Starbucks to McDonalds. Then, whoosh! They’re gone. Silence. The insipid jazz and disconnected prose drip from the walls and creep into the remaining vacuum. Equilibrium is restored. Peace.

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